Building Awareness & Reducing Stigma Around FASD

The Challenge

• • Low public awareness of Fetal Alcohol Spectrum Disorders and available support services
  • High stigma impacting families and willingness to seek help
  • Launching new navigation services and trainings without an established audience
  • Need to reach both families and trusted referral sources

The Strategy

• • Develop clear, stigma-informed messaging for both the topic and available services
  • Prioritize outreach to referral partners with direct access to families
  • Combine direct outreach with targeted digital campaigns
  • Position the organization as a trusted, leading voice on FASD in the state

My Role

• • Led messaging development for both FASD awareness and program offerings
  • Developed the overall communications strategy and outreach approach
  • Managed and guided outreach efforts through a curated referral partner list
  • Executed targeted social media advertising for families and referral sources

The Outcome

• • Increased awareness of FASD and available support services
  • Established the organization as a credible, go-to resource on FASD in the state
  • Strengthened relationships with referral partners and expanded reach to families
  • Built a foundation for continued growth of FASD programming and services