Scaling Family Connects Colorado

The Challenge

• • Launching a statewide program with multiple county sites
  • No centralized communications strategy to guide local implementation
  • Risk of inconsistent branding and messaging across sites
  • Sites needed tools and guidance to effectively promote the program
  • No single, accessible place for families to learn about or schedule services

The Strategy

• • Develop a centralized communications plan to guide all sites
  • Create scalable tools and resources to support local implementation
  • Build a cohesive brand and messaging system across the state
  • Design digital infrastructure for both families and program sites

My Role

• • Led development of a statewide strategic communications plan
  • Created promotional materials, including a social media toolkit for local sites
  • Built the Family Connects Colorado website to support awareness and scheduling
  • Developed a partner portal to centralize tools, resources, and guidance for sites

The Outcome

• • Established a cohesive and consistent brand across all sites
  • Equipped local teams with tools to effectively promote the program
  • Improved access for families through a centralized website and scheduling experience
  • Supported program growth from 0 to 5 sites, with continued expansion underway